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                                                                                 精准的定位，做细分领域的第一                                                  引起消费者的注意，鼓动消费者购买 

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                                                                                 消费人群的分析及洞察                                                                产品梳理                                                      
                                                                                 品牌的竞争优势                                                                          包装策略 
                                                                                 品牌属性                                                                                     创意视觉设计
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                                                                                 品牌主张                                                                                     工艺与材质 
                                                                                 品牌风格                                                                                     样板制作
                                                                                 品牌文化塑造                                                                              成本核算  

                                                                                                                                                                                    批量生产

                                                                                 2、品牌基因

                                                                 品牌命名
                                                                 品牌标志
                                                                 品牌基色
                                                                 品牌超级符号
                                                                 品牌图形规范

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                                                                                 广告媒介规范                                                                         天猫旗舰店O2O电商平台

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                                                                                 文化衫...）

                                                                用镜头表现产品的美、用镜头展示品牌的魅力                搭建品牌与消费者之间的情感沟通  

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