品牌是什么？

                                                品牌是关乎一个人对产品、服务或组织的独特的情感利益！

                                                                                   

                                                品牌即人，拥有生命。

                                                                                   

                                                                                     三位一体，识别品牌的方法：

                                                                                    我的名字、 我的相貌、 我的思想

                                                                                  

                                                                                         构建品牌的六要素：
                                                                       图腾、名称、价值主张、风格、品类、价值观

                                                                                        

                                                                                 

                                                                              

                                                                               品牌策划的内容：